Backing the wrong pale rider

12/11/12

Hear that Evelyn Lauder the woman who founded the pink ribbon breast cancer campaign has died, aged 74, from ovarian cancer.

She did wonderful work of course, but ignored ovarian cancer, the most lethal of the gynaecological diseases. It has no popular ribbon or badge and remains the Cinderella sister of breast cancer. If only she had sold tiny ovary mascots as well.